Description

About Us

At Olsam, we are on a mission to grow brands and develop products that customers love, trust, and value.  We specialize in acquiring and scaling category-leading brands, unlocking their full potential by expanding them across international marketplaces and channels, streamlining operations, and driving product innovation.

With a fantastic team across three continents and 15 nationalities, we combine deep expertise in e-commerce with diverse perspectives. We are not just building brands, we’re shaping the future of global consumer goods. We are looking for ambitious, driven individuals to be part of it.

Your Role at a Glance

We are seeking a commercially driven, strategic, and hands-on Head of eCommerce to own and scale all our owned digital commerce direct to consumer channels and emerging platforms within the beauty and personal care space.

This role is accountable for end-to-end direct-to-consumer eCommerce performance, owning revenue, margin, and customer growth across all relevant channels. You will lead a small, high-performing international team (2–3 individuals), and partner closely with the wider Commercial Marketplace and Brand & Growth teams to deliver a cohesive, high-impact omnichannel strategy.

You will set the direction for digital trading, define the optimisation roadmap across acquisition, conversion, and retention, and ensure our platforms, partners, and capabilities are built to scale. This is a high-impact global leadership role suited to someone who thrives in a fast-moving, entrepreneurial environment and is equally comfortable setting strategy and getting into the detail to drive performance.

Requirements

Key responsibilities

eCommerce Strategy & Performance

• Own end-to-end global eCommerce performance across DTC and digital channels, including revenue, margin, and P&L

• Set and deliver a comprehensive global eCommerce growth strategy aligned to overall business objectives

• Lead forecasting, budgeting, and trading principles across pricing, promotions, and profitability for DTC and digital channels

• Drive driving improvements in conversion, AOV, and customer lifetime value

Digital Trading & Customer Experience

• Oversee the digital trading calendar globally, ensuring best-in-class execution across launches, campaigns, and site merchandising

• Own the end-to-end customer journey, identifying opportunities to strengthen brand equity and customer relationships through first-party channels

• Lead CRO initiatives including testing across site, product pages, and checkout

Growth, Marketing & Retention

• Own performance across acquisition and retention channels, including paid media, paid social, email and mobile

• Optimise budgets, channel mix, and lifecycle strategy to maximise ROI, CAC efficiency, and LTV

• Identify and scale new growth opportunities and channels

Platform, Data & Optimisation

• Own the Shopify ecosystem and eCommerce tech stack, ensuring scalability and performance

• Lead reporting, forecasting, and performance tracking, translating data into clear commercial actions

• Identify and implement new tools, automation, and technologies to drive efficiency and growth

Team & Cross-Functional Leadership

• Lead and develop a high-performing DTC eCommerce team (2–3 individuals), setting clear priorities and accountability

• Manage external partners and agencies supporting owned channel growth

• Partner with Commercial, Marketplace, Merchandising and Brand & Growth teams to align trading with overall business and brand objectives

• Act as the eCommerce lead across the business, influencing cross-functional decisions and direction

About you

• 8 + years of proven experience scaling revenue profitably through DTC eCommerce channels, ideally within beauty, skincare, personal care, or similar consumer categories

• A history of owning and delivering to revenue and P&L targets

• Experience managing and developing small, global high-performing teams

• Deep understanding of Shopify and the broader eCommerce ecosystem

• Strong experience across performance marketing, CRM, and conversion optimisation

• Ability to operate at both strategic and hands-on levels

• Strong analytical capability with a data-driven approach to decision-making

• Experience working cross-functionally in fast-paced, high-growth environments

• Confident stakeholder management, including senior leadership

• Entrepreneurial mindset with a bias for action and ownership

Location & Flexibility

• Full-time, permanent role based at our modern office in Holborn, London

• 40 hours per week, 9 am to 6 pm with a one-hour lunch

• This position is hybrid, with the expectation to attend the office at least 3 days per week

Perks & Benefits

• 30 days holiday: + 8 UK bank holidays

• Pension contribution Scheme: 5% from you, 3% from us.

• Private Medical Insurance: Includes travel, vision & dental (through Vitality)

• Work from Abroad: One month per year, anywhere in the world*

• Bonus Scheme: Discretionary bonus, based on individual and company performance

• Mental Health Support: Free, confidential therapy via Spill

• Flexi-Fridays: Finish early one Friday per month

• Olstar Events: Quarterly meetups, celebrations & socials

• Vibrant Office: Runway East, Bloomsbury

Olsam is proud to be a disability-committed employer registered in the UK. If you identify as having a disability and meet all of the criteria set out in the job description, we would like to support you through the interview stage. We celebrate diversity and are committed to creating an inclusive work environment where all employees and applicants can flourish.

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